Endeavour Mutual Bank | Neo Digital Studio

Endeavour Mutual

Rebranding

SINCE THE NOVEMBER 2023 LAUNCH

+42%

Website Traffic Growth

+29%

Conversion Rate Improvement

+47%

User Engagement

+61%

Mobile Usage

+34%

Customer Satisfaction & Feedback

+40%

SEO Performance

Endeavour Mutual is a respected financial institution committed to providing personalized banking solutions with a focus on community and member well-being. As a trusted mutual bank, Endeavour places its members’ needs at the heart of everything, offering a range of services from home loans and personal banking to insurance and financial advice.

The Endeavour Mutual website is where members go to manage their accounts, access financial tools, and stay informed about products and services. Neo was selected to redesign the digital platform to reflect Endeavour’s commitment to innovation and customer-first values, creating a modern, seamless experience that aligns with the bank’s mission of fostering lasting, trusted relationships with its members.

The Challenge

When Neo began working with Endeavour Mutual in 2023, the bank’s digital presence was outdated and no longer aligned with its vision of innovation, trust, and member-first banking. While the existing website still served its purpose, technology had advanced, customer expectations had shifted, and new business priorities had emerged. Endeavour Mutual turned to Neo to modernize its online experience and create a platform that accurately reflects the bank’s position as a forward-thinking financial institution. Our goals were to:

Develop a comprehensive content strategy to streamline the presentation of Endeavour’s services, resources, and member-centric content, ensuring an engaging and seamless experience across all touchpoints.

Create a flexible, scalable design system that would allow Endeavour Mutual to easily manage content and features that reflect the diverse needs of its growing membership base, adapting to future growth and evolving customer demands.

Reduce friction in digital processes, optimizing user flows for everything from account management to loan applications, reducing unnecessary steps and improving overall efficiency for both members and staff.

Establish an engagement strategy to encourage members to take full advantage of Endeavour’s services and tools, fostering deeper relationships and increased usage of banking products, while simplifying their digital experience.

Build a robust data and analytics framework that empowers Endeavour Mutual’s team with insights from web traffic, customer behavior, and service usage, making it easier to measure engagement, optimize content, and meet business objectives across multiple channels.

Neo's work focused not only on creating a visually appealing website but on delivering a more efficient, personalized, and scalable digital experience that strengthens Endeavour Mutual’s commitment to serving its members with trust, transparency, and innovation.

Our Approach

Given Endeavour Mutual’s size, complexity, and its wide range of customer-focused services, Neo understood the importance of collaboration and earning buy-in from key stakeholders across all levels of the organization. To achieve this, we:

Started with a comprehensive discovery phase that included workshops with internal stakeholders, market research, user interviews, and surveys to understand member needs and preferences.

Established a clear feedback structure, ensuring that the team at the center, followed by department heads and senior leadership, had input at every stage. This process kept everyone aligned and informed.

Created cross-functional working groups to focus on specific areas like content strategy, user experience (UX), mobile optimization, data integration, and digital marketing, ensuring expert input throughout the process.

Held regular town hall meetings with Endeavour staff to provide project updates, share decision-making rationale, and encourage open feedback and dialogue.

Conducted iterative testing of wireframes, designs, and prototypes throughout the design and development stages to ensure the website met both business objectives and member expectations.

Developed a list of post-launch enhancements for future consideration, including additional features and custom functionality that would further enrich the user experience.

Offered bi-weekly office hours to answer questions and provide training to key team members, ensuring smooth content migration and platform adoption.

This collaborative and iterative approach ensured that the final product aligned with Endeavour Mutual’s strategic goals while delivering a seamless, user-centric experience for its members.

Solution

Neo’s comprehensive solution for Endeavour Mutual went far beyond simply updating the website—we transformed the way the bank connects with its members, manages digital content, and supports key services. The sleek, modern user interface makes navigating the site effortless, ensuring members can quickly access the information and tools they need, whether managing their accounts or learning about new banking products. Beneath the surface, a robust, data-driven infrastructure powers seamless interactions and delivers a personalized, member-first experience. Highlights include:

A streamlined navigation system that reflects the services and content that members typically seek, making it easier for them to access information without unnecessary steps.

A simplified, unified content strategy that breaks down silos between banking services, allowing Endeavour to deliver relevant content based on individual member preferences and browsing behavior.

An integrated digital marketing strategy that captures member data for tailored communications, including email newsletters, special offers, and event notifications, fostering ongoing engagement.

A comprehensive launch campaign to introduce the new platform to Endeavour’s members through a multi-channel approach, including email, social media, paid advertising, and SEO, ensuring maximum reach and awareness.

Technical Details

The new Endeavour Mutual website is built on a flexible, scalable architecture that supports growth and adapts to future needs, while providing a seamless experience for both members and staff. Key technical details include:

A customizable, scalable design system that allows Endeavour’s content managers to easily create and manage new pages using a library of shared components, blocks, and templates, ensuring consistency across the site.

A fully integrated back-end interface that enables efficient content management, featuring built-in help documentation, reusable code snippets, and easy content updates to maintain agility in a dynamic banking environment.

Programmatic migration of legacy content, converting and optimizing existing financial resources and product information for the new platform, ensuring a smooth transition with minimal disruption.

Role-based permissions and access controls that ensure content creation, review, and publishing are streamlined and secure, allowing multiple teams to collaborate with ease.

Strict adherence to accessibility standards, ensuring the platform complies with Section 508 to provide an inclusive experience for all users.

Top-tier website hosting and security features, including a web application firewall and advanced encryption, ensuring that member data and digital interactions are protected from threats.

Powerful, AI-driven sitewide search, providing instant, relevant results powered by Elasticsearch, allowing members to find what they need quickly.

Integrated data visualization tools, allowing Endeavour’s teams to create interactive graphs, charts, and reports for better decision-making and member insights.

Multi-language support for members around the world, enabling content to be presented in key languages including English, Spanish, French, and more, providing an inclusive experience for a diverse membership base.

Seamless integration with Endeavour’s core platforms, including email marketing, event registrations, and banking services, creating a unified experience for both members and staff.

Custom analytics engine, offering detailed insights into user behavior, engagement, and key metrics, with a customized data layer to track specific interactions and ensure continuity of performance across platforms.

NEO’s work provides Endeavour Mutual with a modern, scalable, and secure digital platform that enhances the member experience, supports growth, and enables ongoing innovation in the financial services space.